Our blog
SEO Insights, Tips and Strategies
Practical guides and insights on SEO, AI search, local SEO, e-commerce SEO and more — written to help your business grow.
-
Hacked Site SEO Recovery (Including Japanese Keyword Hacks and WordPress)
How to recover search visibility after a hack: check the Security issues report, clean every page, close the hole, remove spam URLs, request review.
Read more: Hacked Site SEO Recovery (Including Japanese Keyword Hacks and WordPress)
-
How to Make Content Easier to Cite in AI Answers and Featured Snippets
AI Search How to Make Content Easier to Cite in AI Answers and Featured Snippets Writing and structure techniques that make your pages easier…
Read more: How to Make Content Easier to Cite in AI Answers and Featured Snippets
-
How AI Search Results Work: AI Overviews, AI Mode, ChatGPT and Perplexity
AI Search How AI Search Results Work: AI Overviews, AI Mode, ChatGPT and Perplexity How the main AI answer systems find, choose and cite…
Read more: How AI Search Results Work: AI Overviews, AI Mode, ChatGPT and Perplexity
-
AI SEO vs Traditional SEO: What Has Actually Changed
AI Search AI SEO vs Traditional SEO: What Has Actually Changed Two meanings of “AI SEO”, what’s changed in search, and what hasn’t. By…
Read more: AI SEO vs Traditional SEO: What Has Actually Changed
-
AEO vs SEO: What’s Different, What’s the Same, and Where to Start
AI Search AEO vs SEO: What’s Different, What’s the Same, and Where to Start A side-by-side comparison, and why you shouldn’t treat them as…
Read more: AEO vs SEO: What’s Different, What’s the Same, and Where to Start
-
What Is Generative Engine Optimization (GEO)? Evidence, Limits and Practical Steps
AI Search What Is Generative Engine Optimization (GEO)? Evidence, Limits and Practical Steps Where the term came from, what the original research measured, and…
Read more: What Is Generative Engine Optimization (GEO)? Evidence, Limits and Practical Steps
-
What Is AEO (Answer Engine Optimization)? A Plain-English Guide
AI Search What Is AEO (Answer Engine Optimization)? A Plain-English Guide What people mean by AEO, what’s genuinely new about it, and what’s simply…
Read more: What Is AEO (Answer Engine Optimization)? A Plain-English Guide
-
How to Find Orphan Pages (and Decide Whether to Link, Merge or Remove Them)
Find orphan pages by comparing your crawl with sitemaps, analytics and Search Console, then decide whether to link, merge, redirect or remove each one.
Read more: How to Find Orphan Pages (and Decide Whether to Link, Merge or Remove Them)
-
Website Migration SEO Checklist: Before, During and After the Move
A step-by-step SEO checklist for redesigns, domain changes and platform moves: URL mapping, 301 redirects, sitemaps, Change of Address and monitoring.
Read more: Website Migration SEO Checklist: Before, During and After the Move
-
Core Web Vitals Explained: LCP, INP and CLS, and How to Improve Them
What LCP, INP and CLS measure, Google’s thresholds, field vs lab data, how Core Web Vitals relate to rankings, and the fixes that move…
Read more: Core Web Vitals Explained: LCP, INP and CLS, and How to Improve Them