E-commerce SEO Services: What’s Included
What e-commerce SEO services should include: technical crawl control, category and product page work, structured data, Merchant Center, content and reporting.
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Product Schema for Online Stores: Merchant Listings and Product Rich Results
Product structured data for stores: merchant listings vs product snippets, required and recommended properties, variants, returns and Merchant Center.
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Out-of-Stock and Discontinued Products: SEO Handling
How to handle temporarily out-of-stock and permanently discontinued products for SEO: keep, redirect, 404 or 410, with availability markup and feed updates.
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Faceted Navigation for E-commerce: How to Stop Filters Hurting SEO
How filter URLs can create endless crawlable pages, and Google’s recommended ways to manage faceted navigation: robots.txt, fragments, canonicals and 404s.
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Product Page SEO for Online Stores
How to optimize product pages: unique descriptions, images, variants and canonicals, price and availability, reviews, structured data and links.
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Category Page SEO for Online Stores
How to optimize e-commerce category pages: structure and linking, naming, useful intro content, pagination, filters, empty categories and structured data.
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E-commerce SEO Checklist: Crawling, Categories, Products and Data
An e-commerce SEO checklist and audit based on Google’s guidance: site structure, URLs, faceted navigation, category and product pages, product data.
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