Technical SEO
Technical SEO That Lets Search Engines Find and Trust Your Site
Great content can’t rank if search engines can’t crawl, render or index it. We find and fix the issues underneath your website.
Crawlability
Indexability
Core Web Vitals
Site structure
What is technical SEO?
The Foundation Everything Else Depends On
Technical SEO covers how search engines access, render and index your pages, and how your site’s structure signals which pages matter most.
We diagnose issues using Search Console data, a full crawl and manual checks, then rank fixes by impact so your developers know exactly what to do first.
What’s included
What Our Technical SEO Covers
Crawl & index review
robots.txt, XML sitemaps, canonicals, noindex rules and index coverage.
Core Web Vitals
Diagnose LCP, INP and CLS issues with specific developer fixes.
Site architecture
Click depth, internal links, pagination, faceted navigation and orphan pages.
Redirects & status codes
Fix redirect chains, 404s, soft 404s and HTTPS issues.
Structured data
Validate and implement schema that matches visible content.
Migrations
Plan and QA redesigns, platform moves and domain changes.
Our process
Our Technical SEO Process
From diagnosis to verified fixes.
01
Crawl
Full crawl plus Search Console review.
02
Diagnose
Find root causes, not just symptoms.
03
Prioritize
Rate each issue by severity and effort.
04
Fix
Implement or hand over developer-ready tickets.
05
Verify
Re-check after deployment.
Tools We Work With
Diagnosis combines trusted tools with manual review.
Google Search Console
PageSpeed Insights
Chrome DevTools
Site crawlers
Rich Results Test
Server logs
What a technical SEO audit covers
A technical SEO audit checks whether search engines can crawl, render and index your important pages, whether duplicate URLs are consolidated, how fast key templates load, and whether redirects, structured data and site architecture support the pages you want to rank.
| Area | What we check | Typical tools |
|---|---|---|
| Crawling | robots.txt rules, internal links, orphan pages, crawl traps from parameters | Site crawler, Search Console crawl stats |
| Indexing | noindex, canonical tags, duplicates, ‘crawled — currently not indexed’ patterns | Search Console page indexing, URL Inspection |
| Rendering | Content and links that only appear after JavaScript runs | URL Inspection rendered HTML, Chrome DevTools |
| Performance | LCP, INP and CLS on key templates (field and lab data) | PageSpeed Insights, Search Console Core Web Vitals |
| Redirects & status codes | Chains, loops, soft 404s, broken internal links | Site crawler, server logs |
| Structured data | Valid, eligible markup that matches visible content | Rich Results Test, Search Console enhancements |
How fixes are delivered
Every issue is written up as a ticket: what’s wrong, which URLs are affected, why it matters, the recommended fix, how to test it and its priority. Your developers can work from the tickets directly, or we implement changes ourselves on WordPress, WooCommerce and Shopify. After deployment we re-crawl and check Search Console to confirm the fix worked.
Migrations and redesigns
Most large traffic drops we investigate follow a migration: URLs changed without redirects, templates lost content, or staging settings (such as noindex) went live. For planned migrations we map old to new URLs, review the staging site before launch, and monitor indexing and traffic daily for the first weeks.
Sources
Related services
Works Well Together With
Technical SEO guides
Learn the Fixes Behind the Service
Practical guides based on Google’s own documentation, for teams who want to fix issues themselves or understand our recommendations.
Fix Indexing Problems
Every Page indexing reason in Search Console, explained.
Canonical Tags Explained
How Google picks the URL it shows, and how to steer it.
Core Web Vitals Explained
LCP, INP and CLS, with the fixes that move each one.
Website Migration Checklist
Redirects, sitemaps and monitoring for a safe move.
Find the Technical Issues Holding You Back
Start with a free manual technical and on-page SEO review.
The free audit reviews
- Technical SEO health
- On-page SEO on key pages
- A prioritized list of fixes
Frequently Asked Questions
Quick answers to common questions.
What is technical SEO?
Making sure search engines can crawl, render, understand and index your site efficiently — covering speed, structure, redirects, canonicals, sitemaps and structured data.
Do you fix the issues or just report them?
Both options. We can implement fixes in WordPress, Shopify and other CMSs, or provide developer-ready tickets.
Can you help with a website migration?
Yes. We plan redirect maps, check staging before launch and monitor indexing afterwards.
Will fixing Core Web Vitals improve rankings?
Page experience is one of many signals. Faster, more stable pages help users and can help search performance, but don’t replace relevance and quality.
Have Questions?
Talk to our team about your website and get a free on-page and technical SEO review.