Merchant Center Performance Reporting Explained
How to read Merchant Center product performance: impressions, clicks, CTR, purchases, ads vs organic, online vs local, zero impressions and free listings.
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How to Diagnose a Google Shopping Traffic Drop
A step-by-step workflow for diagnosing a drop in Shopping ads or free listings traffic: product status history, disapprovals, warnings and data changes.
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How to Align Your Website Data, Structured Data and Product Feed
Keep your product feed, landing pages, structured data and checkout consistent: which values Google compares, how to audit them and fix mismatches.
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How Product Structured Data Supports Google Shopping
How merchant listing structured data works with Merchant Center: required properties, initial HTML, automatic item updates and shipping and returns markup.
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Google Shopping Eligibility Requirements: What Products and Stores Need
What Google requires before products can show in Shopping ads and free listings: policies, website rules, business info, required attributes and shipping.
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How to Improve Product Visibility in Google Shopping
The product data levers Google points to for Shopping visibility: identifiers, titles, descriptions, images, shipping, returns, prices and Business Profile.
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Google Shopping Ads vs Free Listings: What’s the Difference?
How free listings and Shopping ads differ: where each appears, what each requires, how to check status in Marketing methods, and how to compare results.
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