AI SEO services
AI SEO for the Next Generation of Search
We optimize your website for AI-powered search — Google AI Overviews, ChatGPT, Microsoft Copilot, Perplexity and Claude — so your brand can be found, understood and trusted in AI-generated answers.
Visibility in AI search
AI-ready answers
Brand & entity clarity
Stay ahead of change
What is AI SEO?
Help Your Brand Show Up in AI-Generated Answers
AI SEO — also called Generative Engine Optimization (GEO) — focuses on your content, structure and authority so AI systems can access your site, describe your business accurately and treat it as a credible source.
Our approach combines technical SEO, content optimization, structured data and entity building. Where AEO targets specific questions, AI SEO looks at your brand’s overall presence across AI platforms.
Our AI SEO services
Complete AI SEO Solutions for Your Business
Strategy, content and technical work for visibility in AI search — built on SEO fundamentals.
AI search strategy
Analyze your business, audience and competitors to plan your AI search priorities.
Content optimization for AI
Improve new and existing content so it answers real questions clearly and accurately.
Structured data implementation
Add schema that accurately describes your visible content.
Entity & authority building
Strengthen consistent brand facts, mentions and topical depth.
Technical SEO for AI
Improve crawlability, rendering, indexation, speed and internal linking.
AI visibility monitoring
Track how AI Overviews, ChatGPT, Copilot, Perplexity and Claude present your brand.
Our process
Our AI SEO Process
A step-by-step approach to improving your brand’s presence in AI answers.
01
Audit
Analyze your website, content and current AI visibility.
02
Strategy
Create a plan with clear priorities.
03
Optimize
Improve content, technical setup and structured data.
04
Build authority
Strengthen entity signals and reputation.
05
Monitor
Track results and refine over time.
AI Platforms We Optimize For
We work to improve your visibility across major AI-powered search engines and assistants.
ChatGPT
Google AI Overviews
Microsoft Copilot
Perplexity
Claude
Gemini
Product names are trademarks of their owners. Laylar is not affiliated with these platforms.
What Google says about optimizing for AI features
Google’s own guidance is clear: SEO best practices remain the foundation for AI Overviews and AI Mode. A page must be indexed and eligible to show with a snippet, and there are no additional technical requirements or special files to add.
Google’s guide to optimizing for generative AI features also lists popular “AI SEO” tactics that Google Search does not need. We use that list to keep our work focused:
| Common tactic | What Google’s guidance says | What we do instead |
|---|---|---|
| Creating llms.txt or other ‘AI files’ | Google Search ignores them; they neither help nor harm Google visibility | Fix crawlability and indexing of real pages first |
| Breaking content into tiny ‘chunks’ | Not required; Google can understand pages covering several topics | Structure pages for readers: clear headings and direct answers |
| Rewriting content just for AI | Not needed; AI systems understand synonyms and meaning | Improve accuracy, depth and specifics for people |
| Seeking inauthentic mentions | Not as helpful as it seems; spam systems apply | Earn genuine coverage, reviews and references |
| Special schema for AI | Structured data isn’t required for generative AI search | Use valid structured data where it supports rich results |
What AI SEO work includes
| Area | What we check or do |
|---|---|
| Crawler access | robots.txt and firewall/CDN rules for the search and AI crawlers you choose to allow (for example Googlebot, Bingbot and OpenAI’s OAI-SearchBot) |
| Indexing & snippets | Key pages indexed; no accidental nosnippet or max-snippet restrictions |
| Entity consistency | Business name, services and descriptions consistent across your site and major profiles |
| Helpful content | Original, non-commodity content with specifics a reader can’t get elsewhere |
| Local & e-commerce details | Accurate Business Profile and product data, which Google says feeds these experiences |
| Measurement | Search Console reporting plus AI referral traffic in analytics |
How AI search visibility is measured — and its limits
Google points site owners to Search Console’s Generative AI performance report for its own AI features, and notes that traffic from AI features also counts in the overall Web search data (see AI features and your website). Other assistants show up as referral traffic in analytics when people click through. Google also warns that no third-party tool has access to its internal ranking or AI systems — so we treat “AI ranking scores” with caution and report observed trends, never guaranteed citations.
Sources
Related services
Works Well Together With
AI search guides
Learn How AI Search Works
Practical guides based on Google’s own documentation and the AI platforms’ published crawler information, for teams who want to understand the work.
How AI Search Results Work
How AI Overviews, AI Mode, ChatGPT search and Perplexity find and cite sources.
AI SEO vs Traditional SEO
What changes with AI-powered search, and what stays the same.
What Is Generative Engine Optimization?
Where the term GEO came from and what the research actually found.
Entity SEO Explained
Consistent brand facts, Organization markup and topical clarity.
Structured Data and AI Search
What markup does for Google Search and AI features, and what it does not.
How to Measure AI Search Visibility
Search Console, GA4 referrals, manual prompt checks and their limits.
Become a Brand AI Can Understand and Trust
Start with a free on-page and technical SEO review — the foundation AI visibility depends on.
The free audit reviews
- Technical SEO health
- On-page SEO on key pages
- A prioritized list of fixes
Why Choose Laylar for AI SEO?
We combine SEO expertise with a practical understanding of AI search to keep your brand visible and relevant.
SEO specialists
Search is all we do, with a dedicated focus on AI search.
Data-driven strategies
Based on real search data and observed AI behavior.
Transparent reporting
Clear reports and regular progress updates.
Customized solutions
Tailored to your business, market and goals.
Frequently Asked Questions
Quick answers to common questions.
What is AI SEO?
AI SEO (or GEO) is the practice of improving how AI-powered search features and assistants access, understand and reference your website and brand.
How is AI SEO different from traditional SEO?
Traditional SEO targets rankings in search results. AI SEO adds a focus on how AI systems summarize and cite information — entity clarity, answer-ready content and monitoring across AI platforms. It still depends on SEO fundamentals.
Which AI platforms do you optimize for?
Google AI Overviews, ChatGPT, Microsoft Copilot, Perplexity, Claude and Gemini.
How long does it take to see results?
It depends on your site’s starting point and competition; most improvements take weeks to months to be reflected.
Can you guarantee AI citations?
No one can. We improve the factors within your control and report on changes over time.
Do you provide ongoing AI SEO support?
Yes — ongoing optimization, monitoring and reporting.
Have Questions?
Talk to our team about your website and get a free on-page and technical SEO review.