WordPress SEO services
WordPress SEO That Gets the Foundations Right
We configure WordPress, your theme and your SEO plugin so the right pages get indexed, load quickly and clearly match what people search for — then improve the content on top.
Settings & plugins
Indexing control
Speed & Core Web Vitals
Content & structure
Why WordPress needs specific SEO
Powerful Defaults, Easy to Misconfigure
WordPress powers a large share of the web and includes useful SEO basics such as clean permalinks and an XML sitemap.
But a single setting, a theme update or a second SEO plugin can quietly remove pages from search or create duplicates. We find and fix those issues — this website runs on WordPress too.
What’s included
Our WordPress SEO Services
Configuration, technical fixes and content for WordPress sites.
WordPress configuration
Permalinks, reading settings, media, archives and user settings checked against SEO best practice.
SEO plugin setup
Configure one SEO plugin properly: titles, sitemaps, canonicals, breadcrumbs and schema.
Indexing clean-up
Handle tag, author, date and attachment archives that create thin or duplicate pages.
Performance
Theme, page builder, plugin and hosting performance against Core Web Vitals.
Site structure
Clear page hierarchy, navigation and internal linking.
Content optimization
Improve key pages and posts so they match search intent.
Our process
Our WordPress SEO Process
Safe, tested changes.
01
Audit
Settings, plugins, theme and Search Console.
02
Prioritize
Fixes ranked by impact and risk.
03
Configure
Settings, plugin and template changes.
04
Test
Staging and validation.
05
Monitor
Indexing, speed and traffic.
WordPress Areas We Work In
Where most WordPress SEO problems start.
Settings → Reading
Permalinks
SEO plugin
Theme & page builder
Archives
Caching & hosting
WordPress is a trademark of the WordPress Foundation.
WordPress SEO issues we fix most often
The most damaging WordPress SEO problems are usually configuration mistakes: the ‘discourage search engines’ setting left on after launch, two SEO plugins running at once, thin archive pages being indexed, and heavy themes or page builders slowing every page.
1. Search engine visibility setting
WordPress has a setting under Settings → Reading that asks search engines not to index the site. It’s useful on staging sites but is sometimes left on after launch. We check it first, along with any noindex rules added by plugins or the theme.
2. Archives and attachment pages
Tag, author and date archives can create many near-identical pages, especially on small sites. Older WordPress sites may also have attachment pages for every uploaded image (newer installations disable them by default since WordPress 6.4). We decide which archives are genuinely useful to visitors and handle the rest with noindex, redirects or by disabling them.
3. One SEO plugin, configured properly
Running more than one SEO plugin — or an SEO plugin plus a theme that outputs its own meta tags — causes duplicate titles, canonicals or structured data. We consolidate to one plugin and configure titles, sitemaps, breadcrumbs and schema deliberately.
4. Performance
Page builders, sliders and plugins that load scripts on every page are the usual causes of slow WordPress sites. We measure Core Web Vitals on real templates and fix the biggest contributors: caching, image sizes, font loading, unused scripts and hosting limits.
5. Permalinks and redirects
Changing permalink structures or page slugs without redirects is a common cause of lost traffic after redesigns. We keep URLs stable and map 301 redirects when changes are unavoidable.
| Area | Check | Why it matters |
|---|---|---|
| Settings → Reading | ‘Discourage search engines’ is off on the live site | Otherwise the site asks search engines not to index it |
| Permalinks | Readable ‘post name’ style, unchanged since launch | Stable, descriptive URLs |
| SEO plugin | Only one active; sitemap and canonicals configured | Avoids duplicate or conflicting tags |
| Archives | Thin tag/author/date archives handled | Prevents low-value duplicates |
| Performance | Core Web Vitals on key templates | Better user experience on mobile |
| Structured data | One clean source, validated | Accurate rich result eligibility |
How results are assessed
We compare Search Console indexing reports, impressions and clicks before and after the work, track Core Web Vitals for key templates and, where analytics are set up, monitor enquiries and sales from organic visits.
Sources
Related services
Works Well Together With
Get a Clear Plan for Your WordPress Site
Our free manual audit reviews your WordPress settings, technical SEO and key pages, then sends you prioritized fixes.
The free audit reviews
- Technical SEO health
- On-page SEO on key pages
- A prioritized list of fixes
Why Choose Laylar for WordPress SEO?
Practical WordPress experience.
We use it daily
Our own site runs on WordPress and Kadence.
Tested changes
Staging and validation before release.
Speed-aware
Performance measured, not guessed.
Clear reporting
Indexing, speed and traffic tracked.
Frequently Asked Questions
Quick answers to common questions.
Which SEO plugin is best for WordPress?
Several established plugins work well. What matters most is running one, configuring it carefully and making sure your theme and other plugins don’t output the same tags.
Is WordPress good for SEO?
Yes. WordPress gives you full control over URLs, content and technical settings. Problems usually come from configuration, themes and plugins rather than WordPress itself.
Do I need to change my theme?
Rarely. We first fix performance and markup issues within your current theme. A theme change is only recommended when measurements show it’s the main obstacle.
Should tag pages be indexed?
Only if they’re useful pages in their own right with enough content. On many sites they are thin and better kept out of the index.
Can you help after a redesign lost traffic?
Yes. We compare old and new URLs, check redirects, indexing settings and content changes, then fix what caused the drop.
Do you work with page builders like Elementor or Kadence?
Yes. We work within your builder and theme, optimizing templates and content rather than rebuilding the site.
Have Questions?
Talk to our team about your website and get a free on-page and technical SEO review.