SEO consulting
SEO Consulting With Clear Deliverables
For teams that do the work themselves but want expert direction: we review your site and plans, give written, prioritized recommendations, and explain the reasoning so your developers, writers and marketers can act on it.
Written recommendations
Strategy sessions
Plan reviews
Team guidance
When consulting fits
Expert Direction When Your Team Does the Work
Some businesses have capable developers and writers but no one with deep SEO experience to set priorities, review plans or catch problems before they ship.
Consulting gives you that direction without handing over the work. You get written recommendations and someone to ask before decisions are made.
What’s included
Our SEO Consulting Services
Defined outputs, not open-ended advice.
SEO audit and roadmap
A written review of technical, on-page and content issues with a prioritized list of fixes.
Strategy sessions
Scheduled calls to review priorities, answer questions and agree next steps, followed by written notes.
Plan and content reviews
Feedback on content plans, briefs and drafts before they’re published.
Development reviews
SEO review of redesigns, new templates, migrations and releases before launch.
Team guidance
Explanations and checklists your team can reuse, so SEO knowledge stays in-house.
Measurement review
Checks of how Search Console and analytics are set up and what to report.
Our process
How Consulting Works
Agree the scope, then deliver against it.
01
Scope
Agree goals, questions and the deliverables you need.
02
Review
Assess the site, data and current plans.
03
Recommend
Deliver written, prioritized recommendations.
04
Discuss
Walk your team through the reasoning.
05
Follow up
Review progress and adjust priorities.
What you get
Consulting Deliverables
Each engagement is scoped in writing before work starts.
- A written findings document with evidence for each issue
- A prioritized recommendation list your team can work through
- Notes after every strategy session
- Written feedback on plans, briefs, drafts or staging sites you share
- Clear explanations of why each recommendation matters
- Read-only access requests only, unless you choose otherwise
What we will never do
- Guarantee rankings or traffic
- Keep our reasoning secret
- Recommend link schemes or manipulative tactics
- Ask for more access than the work needs
Who Consulting Suits
Teams that want direction more than delivery.
In-house marketers
Development teams
Content teams
Founders
Agencies
Product teams
What SEO consulting is
SEO consulting is expert advice on search visibility, delivered as written recommendations, reviews and discussion, while your own team carries out the work. It suits businesses with in-house developers or writers who need direction, priorities and a second pair of eyes.
Google’s guide Do you need an SEO? lists what a good SEO can do: review content and structure, give technical advice on hosting, redirects, error pages and JavaScript, develop content, research keywords, provide training, bring expertise in specific markets, and help with generative AI search. Consulting focuses on the advice and review side of that list.
What Google suggests asking any SEO
- Can you show examples of past work?
- Do you follow Google Search Essentials?
- What results do you expect, in what timeframe, and how will you measure them?
- Will you explain every change you recommend?
We answer those questions openly. Client names stay private, but we can describe the kinds of projects we’ve worked on and how we’d approach yours.
Red flags Google warns about
Google warns against anyone who guarantees rankings, claims a special relationship with Google, keeps their methods secret or proposes link schemes. It also recommends granting only read access to Search Console during an audit. We work the same way.
Consulting or done-for-you SEO?
If you’d rather have us do the work, our SEO services cover implementation. Agencies that want delivery under their own brand should see white-label SEO. Many teams start with consulting and move to implementation for specific projects, or the other way round.
Sources
Related services
Works Well Together With
Need an Expert to Review Your SEO Plans?
Tell us what your team is working on and where you need direction. We’ll suggest a consulting scope with clear deliverables.
The free audit reviews
- Technical SEO health
- On-page SEO on key pages
- A prioritized list of fixes
Why Choose Laylar for SEO Consulting?
Advice your team can act on.
Written outputs
Every engagement ends in documents, not just calls.
Plain explanations
Reasoning your team can understand and reuse.
Evidence-based
Recommendations tied to data and documentation.
Respect for your team
We advise; your team stays in control.
Frequently Asked Questions
Quick answers to common questions.
What’s the difference between SEO consulting and SEO services?
Consulting delivers advice, reviews and written recommendations while your team does the work. SEO services include us doing the implementation.
What deliverables do I get?
Each engagement is scoped in writing. Typical deliverables are a findings document, a prioritized recommendation list, session notes and written reviews of plans or staging sites.
Do you need access to our accounts?
Usually read-only access to Search Console and analytics is enough. Google recommends granting only read access during an audit.
Can you review a redesign before launch?
Yes. Pre-launch reviews of templates, redirects and content are one of the most useful consulting tasks.
Do you train teams?
We explain recommendations and share checklists your team can reuse. Formal training can be scoped separately.
Can you guarantee results?
No. Google says no one can guarantee a #1 ranking. We can promise careful analysis and clear reasoning.
Have Questions?
Talk to our team about your website and get a free on-page and technical SEO review.