Search strategy · AI search · Local search
Search Services Designed for Real Business Growth
From technical foundations to content, AI search and local visibility, Laylar delivers end-to-end search services that help your business get found, get chosen and grow.
- Search-first strategy
- Transparent process
- Practical recommendations
- Focused on business outcomes
Our services
Complete Search Services for Every Business
Each service works on its own, but they’re designed to work together — so technical fixes, content and local and AI visibility all push in the same direction.
SEO Services
Improve organic visibility, rankings and qualified traffic with a strategy built around your business goals.
AEO Services
Optimize your content for answer engines, featured answers and AI-powered search experiences.
Local SEO
Get found in maps and local results — including Google Business Profile optimization.
AI SEO & GEO
Build visibility across AI-driven search, including AI Overviews and conversational assistants (Generative Engine Optimization).
E-commerce SEO
Increase the visibility of product, category and collection pages, and drive more organic sales.
Technical SEO
Build a strong technical foundation so search engines can easily crawl, understand and index your site.
Content SEO
Create high-quality, search-focused content that attracts and converts the right audience.
Shopify & WooCommerce SEO
Platform-specific SEO for online stores, from themes and plugins to product data.
Google Merchant Center
Product disapprovals, account warnings and suspensions — fixed by the policy, never guaranteed.
On-Page SEO
Improve titles, headings, content and internal links on the pages that matter most.
Platform SEO
Specialist SEO for WordPress, Shopify, WooCommerce, PrestaShop, Wix, Squarespace and more.
Industry SEO
Tailored SEO strategies for e-commerce, SaaS, healthcare, local businesses and more.
Specialist services
More Specialist Services
Focused services for product data, Merchant Center issues, platforms and agency partners.
Product Feed Optimization
Accurate, complete product data for Shopping and free listings.
Merchant Center Disapprovals
Find the cause of disapproved products and fix it.
Merchant Center Suspension
Review a suspended or warned account against Google’s policies.
Strategy, local and international
Research, Migration, Local and International Services
Focused services for keyword planning, website moves, Business Profiles, multi-location and multi-country sites, and expert advice.
SEO Website Migration
URL mapping, redirects and monitoring for site moves.
Business Profile Optimization
A complete Google Business Profile, within the guidelines.
Find your solution
Search Solutions for Your Business Type
Every engagement is shaped by your business model, platform and market.
Local Business
Local SEO, Google Business Profile and location-focused strategies for service-area and multi-location businesses.
E-commerce Store
E-commerce SEO, Merchant Center, product visibility and conversion for online stores.
Professional Services
SEO for service firms where trust, expertise and lead generation matter most.
SaaS & Technology
Organic growth for SaaS through product-led content and international reach.
Why Laylar
More Than Services. A Search Growth Partner.
We combine technical depth, strategic thinking and practical execution. Our focus is long-term visibility, relevant traffic and measurable business outcomes — and being straight with you about what search can and can’t do.
Strategy first
We start from your business goals, not a keyword list.
Search + AI ready
Prepared for traditional, AI and local search — built on one SEO foundation.
Transparent process
Clear communication, documented work and honest progress reports.
Conversion focused
We connect search visibility to enquiries and sales, not vanity metrics.
Our process
A Clear Path From Search Strategy to Growth
A structured, transparent process — so you always know what we’re working on and why.
01
Discover
Review your current search visibility, website, competitors and the questions your customers are asking.
02
Strategize
Agree priorities across SEO, AI search and local visibility, ranked by likely business impact and effort.
03
Implement
Carry out technical fixes, on-page improvements and content work — or brief your team to do it.
04
Optimize
Measure what changed, learn from the data and refine the plan every reporting cycle.
05
Grow
Scale the work that is moving qualified traffic and enquiries, and drop what isn’t.
Free SEO audit
Let’s Find the Search Opportunities Hiding in Your Website.
Request a complete on-page and technical SEO review of your website. A specialist checks how search engines crawl, index and understand your site, then sends you prioritized recommendations you can act on.
What the audit reviews
- Technical SEO: crawling, indexing, site speed and Core Web Vitals
- Site structure, redirects, canonicals and status codes
- On-page SEO: titles, meta descriptions and headings
- Content relevance, internal links and image optimization
- A prioritized list of fixes
Frequently asked questions
Common Questions About Our Services
What SEO services do you offer?
Technical SEO, on-page and content SEO, local SEO, e-commerce SEO, international SEO, AI search and answer engine optimization, conversion optimization, and reporting. Most clients start with an audit, then a plan that combines the services they actually need.
What is AEO and how is it different from SEO?
Answer Engine Optimization focuses on making your content the clearest, most trustworthy answer to specific questions — for featured answers, voice and AI assistants. It builds on SEO rather than replacing it.
What does GEO mean at Laylar?
We use GEO to mean Generative Engine Optimization — visibility in AI-generated answers. Geographic visibility is what we call Local SEO, to avoid confusion.
Do you offer local SEO for service businesses?
Yes, including Google Business Profile optimization, local landing pages where they’re genuinely useful, citations and review strategy.
Do you work with e-commerce websites?
Yes — product and category optimization, faceted navigation and indexing, structured data and Merchant Center feed issues.
Which platforms do you support?
WordPress, WooCommerce, Shopify, PrestaShop, Wix, Squarespace and custom builds. Each platform has different technical limits, and we plan around them.
Can you help with Google Merchant Center issues?
Yes — setup, product disapprovals, policy troubleshooting and preparing for a review. We can’t guarantee approval or reinstatement; that decision is Google’s.
Do you offer international SEO services?
Yes — market and language targeting, hreflang, site structure and localized content plans.
How do you measure success?
Against agreed outcomes: visibility for priority topics, qualified organic traffic, leads or revenue from search, and technical health. Rankings are tracked but aren’t the goal on their own.
How can I get started?
Request a free SEO audit or get in touch. We’ll review your site and suggest the most sensible next step.