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SEO Insights, Tips and Strategies
Practical guides and insights on SEO, AI search, local SEO, e-commerce SEO and more — written to help your business grow.
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Hacked Site SEO Recovery (Including Japanese Keyword Hacks and WordPress)
How to recover search visibility after a hack: check the Security issues report, clean every page, close the hole, remove spam URLs, request review.
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Technical SEO Audit: What a Good One Includes (and What to Ask For)
What a useful technical SEO audit should cover, what you should receive, how to judge findings, and red flags in audit reports and proposals.
Read more: Technical SEO Audit: What a Good One Includes (and What to Ask For)
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How to Use the URL Inspection Tool in Google Search Console
How to use Search Console’s URL Inspection tool: indexed vs live results, canonicals, crawl details, requesting indexing, and what each status means.
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Google Business Profile Guidelines Explained in Plain English
Google’s Business Profile guidelines in plain English: eligibility, business name rules, addresses, service areas, phone, website, categories and duplicates.
Read more: Google Business Profile Guidelines Explained in Plain English
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Local Landing Pages: How to Avoid Doorway Pages
When location pages help and when Google treats them as doorway abuse. A practical test for city pages, what to include, and safer alternatives.
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Service-Area Business SEO: Local Visibility Without a Shopfront
Local SEO for businesses that visit customers: setting a service area, hiding your home address, service pages vs city pages, reviews and what Google…
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How to Rank in the Google Map Pack: What Google Says Actually Matters
How the Google Map Pack works, the three factors Google says decide local results, what you can influence, and the shortcuts that get profiles…
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Local SEO Checklist: 30 Checks for Your Business Profile, Website and Reviews
A practical local SEO checklist covering your Google Business Profile, website, local pages, reviews and tracking, based on Google’s own guidance.
Read more: Local SEO Checklist: 30 Checks for Your Business Profile, Website and Reviews
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How to Get More Google Reviews Within the Rules
How to get more Google reviews without breaking Google’s policies: review links and QR codes, timing, replies, and the tactics to avoid.
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How to Choose Google Business Profile Categories
How to choose Google Business Profile primary and additional categories: be specific, describe what the business is, and avoid common mistakes.