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SEO Insights, Tips and Strategies
Practical guides and insights on SEO, AI search, local SEO, e-commerce SEO and more — written to help your business grow.
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Hacked Site SEO Recovery (Including Japanese Keyword Hacks and WordPress)
How to recover search visibility after a hack: check the Security issues report, clean every page, close the hole, remove spam URLs, request review.
Read more: Hacked Site SEO Recovery (Including Japanese Keyword Hacks and WordPress)
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How to Remove URLs from Google (Including an Indexed Staging Site)
How to remove pages from Google: the Removals tool for fast, temporary removal, then deletion, password protection or noindex to make it permanent.
Read more: How to Remove URLs from Google (Including an Indexed Staging Site)
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Duplicate Content: Causes and Fixes (and Why It’s Not a Penalty)
What causes duplicate content on your own site, why Google says it isn’t a spam violation, and how to fix it with redirects, canonicals…
Read more: Duplicate Content: Causes and Fixes (and Why It’s Not a Penalty)
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Rich Result Reports and Structured Data Errors in Search Console
How to read Search Console’s rich result reports, fix critical and non-critical structured data issues, validate fixes, and why rich results can disappear.
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Structured Data Basics: What It Is and How to Test It
Structured data explained: what it does, JSON-LD vs Microdata vs RDFa, Google’s quality rules, why markup doesn’t guarantee rich results, and how to test…
Read more: Structured Data Basics: What It Is and How to Test It
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Mobile-First Indexing Explained: What to Check
What mobile-first indexing means, why Google indexes the mobile version of your pages, and the content, metadata, structured data and image checks to make.
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Hreflang Explained: Implementation and Common Errors
How hreflang works, three ways to implement it, language and region codes (en-GB, not en-UK), x-default, return links and common errors.
Read more: Hreflang Explained: Implementation and Common Errors
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Pagination SEO: Best Practices from Google’s Documentation
How to make paginated, load-more and infinite-scroll content crawlable: sequential links, unique URLs, self-canonicals and no fragments.
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URL Structure Best Practices (Including URL Parameters)
URL structure best practices from Google: descriptive words, consistent case, key=value parameters, no session IDs, and one URL per page.
Read more: URL Structure Best Practices (Including URL Parameters)
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301 vs 302 Redirects, Redirect Chains and Loops: How Redirects Affect SEO
How redirects affect SEO: permanent (301, 308) vs temporary (302, 307) redirects, how Google treats each, and how to find and fix redirect chains…
Read more: 301 vs 302 Redirects, Redirect Chains and Loops: How Redirects Affect SEO